ATLANTA–An app feature that takes the pain out of finding parking took top honors at the 2019 Marketing Awards for Excellence (MAX Awards), held yesterday (Feb. 20) at the Georgia Aquarium.
Established in 1993 and presented by the Department of Marketing at Georgia State University’s Robinson College of Business and the Atlanta Business Chronicle, the MAX Awards honor the best in Georgia-based products, services and marketing methods developed in a designated calendar year. Entries are evaluated on innovation, marketing support, and success, and judged by members of the Georgia State Marketing RoundTable.
Eight products and services received MAX Awards.
ParkMobile (Grand Winner) The parking technology company drove off with a 686 percent surge in paid monthly subscriptions for Parking Availability, a parking spot finder on its popular app.
Brown Bag Marketing (Winner) Petlocity, a customer loyalty app for veterinary practices, encourages pet owners to increase visits to the vet and spend more on products while there.
Mailchimp (Winner) The marketing automation platform went analog with Postcards, a client offering to integrate old-school direct mail into digital-forward campaigns.
Atlanta Hawks (Finalist) The city’s NBA franchise received the nod for creating a new experience for fans with the reconfigured and revitalized State Farm Arena.
iFolio (Finalist) This innovative digital portfolio platform facilitates introductions, proposals and presentations through patent-pending viewer analytics, AI and reverse CRM integration.
Kids II (Finalist) After acquiring Baby Einstein from Disney, this infant and toddler toymaker relaunched the revered brand on Amazon Prime Day, ringing up a double-digit rise in sales.
OTHRSource (Finalist) This affordable service connects emerging retail brands with gig economy workers to provide merchandising services like price checking, restocking and product display.
Serta Simmons Bedding (Finalist) The mattress company promoted its Beautyrest Platinum collection by sponsoring a performance Max Richter’s “Sleep,” an eight-hour lullaby, at 2018 South by Southwest.
Five undergraduate students received the Marketing RoundTable Outstanding Minority Marketing Student Scholarship, awarded to underrepresented marketing students with high academic standing and strong expectation of career success. An endowment created from proceeds of past MAX Awards funds the scholarships, which were presented to Miara Bryant, Tiffany Leon, Ricardo Martinez, Isaiah Shaw and Jordan Thompkins.