Expertise
Multi-brand Alliances in Complex Systems
Bio
Over the past 30 years, Herbst-Lucke has held several positions of marketing leadership for some of the leading U.S. companies, including IBM, AT&T, St. Jude Children’s Research Hospital and ServiceMaster Global Holdings. She managed initiatives that have generated over $500 million in new revenue, launched 15 brands, established four business divisions, led over 70 research studies and managed marketing budgets up to $140 million. As a former professional athlete she holds three national titles, serves as a professional speaker, color commentator and endorsed spokesperson. She was the former Brand Ambassador for the Susan G. Komen/Foot Solutions “Get Out, Get Active” Campaign, and currently serves as the president of the University of Wisconsin W Club.