Expertise
Franchising, Organizational Form and Performance, Consumer Coproduction, Service Innovation
Bio
Dr. Lawrence is the Aziz Hashim Professor of Franchise Entrepreneurship. Lawrence focuses on empirical work that helps inform hospitality practice on topics that intersect service operations and marketing. The goal of Lawrence’s research is to contribute in a meaningful way to theory building yet provide insight for hospitality practitioners in managing the distribution and consumption of their services. Lawrence’s broad domains of interest include franchise relationships, consumer coproduction and service innovation. He has published research articles in leading business journals including International Journal of Research in Marketing, Industrial Marketing Management, Journal of Advertising, Journal of Business Ethics, Journal of Operations Management, Journal of Retailing, Production and Operations Management, and Service Science.
Prior to joining Georgia State University, he was on the faculty of Cornell University. He is president of the POMS College of Service Operations and vice president and treasurer of the International Society of Franchising.