Expertise
Empirical Modeling of Marketing Strategy Issues, Bayesian Modeling, Entrepreneurship, Business-to-Business Marketing
Bio
Alok R. Saboo is the Taylor E. Little Jr. Professor of Marketing and director of the Master of Science in Marketing program at the J. Mack Robinson College of Business at Georgia State University. Dr. Saboo is primarily interested in leveraging data and analytics to improve the effectiveness of firms’ marketing actions and helping firms increase the returns on their marketing investments. His research falls in three broad areas: 1) enhancing outcomes of organizational actions such as mergers and acquisitions or product recalls, 2) developing dynamic marketing resource allocation approaches, and 3) improving marketing actions such as those related to innovation and customer management. His research is published or forthcoming in premier journals including Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Information Systems Quarterly (MISQ), Production and Operations Management (POMS), International Journal of Research in Marketing (IJRM) and the Journal of Service Research (JSR). He currently serves on the editorial review boards of Journal of Marketing Research, Journal of Marketing, and Journal of Business Research and regularly serves as a referee for several top-tier journals Dr. Saboo is a 2019 Marketing Science Institute (MSI) Young Scholar and was named by Poets and Quants as one of the Top 40 under 40 Business School Professors Worldwide in 2017. Dr. Saboo teaches product and brand management at the undergraduate level and marketing management at the graduate level. He received his Ph.D. in marketing from the Pennsylvania State University. Before joining the Ph.D. program in 2007, he worked as a product manager at ICICI Prudential Life Insurance and as a CRM consultant at Tata Consultancy Services Ltd.