ATLANTA — A brand awareness and graduate program marketing campaign for Georgia State University’s J. Mack Robinson College of Business swept the 2025 Educational Advertising Awards (EduAdAwards) competition, receiving awards in every category entered. Robinson’s Office of Marketing & Communications developed the campaign with BVK, the college’s marketing agency.

Robinson retained BVK to articulate the college’s brand and to create a brand-building and graduate program marketing campaign. Since the one-year campaign launched on July 1, 2024, Robinson has experienced a 15.3 percent year-over-year increase in created applications.

The creative, which features Robinson students, employs channels and tactics that resonate best with the college’s audience and minimize waste by deploying targeted awareness and conversion tactics to maximize audience engagement.

Tactics include the following.

• Six and 15-second connected TV ads (digital video content viewed on internet-connected devices)
• LinkedIn InMail and organic post boosts
• Outdoor (billboards)
• Display ads
• Rich media units
• Streaming audio (English and Spanish)

“We are gratified by the recognition of this campaign developed by Robinson’s marketing team in partnership with BVK,” said Monica Cooper, Robinson’s chief marketing and communications officer. “This work has not only delivered exceptional results but has also driven meaningful top-of-the-funnel impact. We remain committed to pushing boundaries and helping to drive Robinson’s continued success.”

“Our campaign with the Robinson College of Business reflects the passion, creativity, and strategic vision that define our work,” said Tamalyn Powell, senior vice president of higher education at BVK. “This milestone is not just a celebration of what we've accomplished so far, but also a motivation for the exciting trajectory ahead. We look forward to continuing our partnership and delivering exceptional results for Robinson.”

EduAdAwards is the largest educational advertising awards competition in the U.S. More than 1,000 colleges, universities, and secondary schools from across the country and globally submitted more than 2,000 entries.

Georgia State University’s Robinson College of Business
Founded in 1913 and boasting close to 85,000 alumni, Georgia State University’s J. Mack Robinson College of Business is one of the largest business schools in the U.S. The college offers 11 undergraduate majors, 12 specialized master’s, and two MBAs as well as Ph.D. and practitioner doctorate (DBA) programs. A four-time recipient of AACSB’s “Innovations That Inspire” award, Robinson’s unique interdisciplinary culture and groundbreaking co-curricular and immersive experiences equip students with the critical skills employers seek in new hires. Consistent with Georgia State’s award-winning student success model, Robinson works to ensure that students from all backgrounds can succeed, whether pioneering new businesses or leading established organizations. More Georgia executives hold advanced degrees from the Robinson College of Business and Georgia State University than any other school in the U.S. Learn more at https://robinson.gsu.edu/.

BVK
BVK offers branding and advertising, business advisory and digital solutions for clients in health care, higher education, travel and tourism, CPG, B2B, and cause marketing. With deep subject matter expertise and disruptive creative ideas, BVK accelerates growth in life-changing categories. For more information, visit www.bvk.com.