Holly Frew Named Director of PR and External Communications for Robinson College of Business

Holly Frew Named Director of PR and External Communications for Robinson College of Business

ATLANTA – Holly Frew has joined the Robinson College of Business at Georgia State University as the director of public relations and external communications. The position will lead Robinson’s public relations and earned media strategy, as well as the college’s communications function. Frew will be responsible for leveraging internal and external constituencies, channels, and mediums to support the communication of Robinson’s compelling and differentiated brand narrative to various external stakeholders. She will also champion Robinson’s research reputation as a leader in scholarly research and its impact on business and society.

Frew is an accredited public relations professional with more than 15 years’ experience in both agency and nonprofit industries. A large part of her career has been in public relations roles at international humanitarian organizations including World Vision and CARE where she provided PR support to mass marketing campaigns and responded to breaking news humanitarian disasters like the Syrian Refugee Crisis.

“We are very excited to welcome Holly to our team here at Robinson,” said Monica Cooper, chief marketing and communications officer. “After spending much of the last 20 years in Atlanta, Frew is intimately familiar with the media landscape and the benefits that Robinson brings to our community. She is an experienced communications leader who will continue to elevate Robinson’s reputation in our community, across our nation, and around the globe.”

Frew received her bachelor’s from the University of Alabama and is accredited in public relations by the Public Relations Society of America.

“I’m thrilled to join the passionate team at Robinson and use my PR skills to tell the Robinson story of how they are transforming students’ lives and the business community,” said Frew.