Edward Rigdon Named Marketing RoundTable Professor

ATLANTA – Professor Edward Rigdon of Georgia State University’s J. Mack Robinson College of Business has been appointed Marketing RoundTable Professor.

The professorship was established by the Robinson College’s Marketing RoundTable in 1998. It is designated for an eminent scholar who is a leader in furthering the research, education and community service missions of the college. Rigdon more than meets the criteria.

In terms of scholarship, Rigdon is internationally renowned as a preeminent authority on multiple indicator modeling, a technique widely used in marketing, management and information systems research to verify causal relationships. And he is among the world’s most cited marketing authors, with more than 12,400 Google Scholar citations.

As an educator, Rigdon has taught undergraduate, graduate and doctoral courses, and his doctoral seminar on structural equation modeling has been in high demand among Georgia State doctoral students from across the university and throughout the University System of Georgia. A longtime pioneer in adopting technology for teaching, he recently developed online asynchronous content for Robinson’s online B.B.A. degree completion program.

Rigdon’s service accomplishments include founding and moderating SEMNET, a longstanding electronic discussion group for sharing and disseminating ideas about structural equation modeling with more than 3,500 subscribers in over 50 countries. His extensive service contributions to the college and university were recognized with Georgia State Exceptional Service Award.

“Ed Rigdon’s contributions as a researcher, teacher and community-builder are wide-ranging and impactful,” said Robinson College Dean Richard Phillips. “He is most deserving of the recognition and support provided by the Marketing RoundTable Professorship.”

Professor Rigdon joined Georgia State in 1989. He holds a doctoral degree from the University of Alabama and an MBA from the University of Chicago.