Alok Saboo Named to Marketing Science Institute’s 2023 Scholar Class

ATLANTA – Alok Saboo of Georgia State University’s J. Mack Robinson College of Business has been selected for the Marketing Science Institute’s (MSI) 2023 Scholar Class. This class is a select group of mid-career faculty, considered among the most prominent marketing scholars in the world.

The MSI Scholars program was established in 2018. It brings together a cohort of academics, recognized for their individual excellence in scholarship, from across marketing disciplines to strengthen ties between scholars and MSI. Scholars are chosen based on service and leadership; research citations and impact; and research quantity, quality and relevance.

Saboo, an associate professor of marketing, is the Taylor E. Little Jr. Professor of Marketing and director of Robinson’s highly regarded M.S. in Marketing program. His research focuses on marketing strategy, specifically on the interface between marketing and finance, innovation, and analytics, and has been published in premier journals, including the “Journal of Marketing,” “Marketing Science,” and the “Journal of Marketing Research,” among others.

“It is thrilling and humbling to be a part of the MSI 2023 Scholar Class,” said Saboo. “This recognition would not have been possible without the guidance and support of my advisor, colleagues, coauthors, doctoral students, and leadership at Robinson and Georgia State. I look forward to meeting with the class and discussing ways to move our field forward.”

“It may be cliché to say ‘the sky’s the limit’ for a talented young colleague, but it’s an accurate description of Alok’s trajectory,” said Robinson Dean Richard Phillips. “He is a valued colleague with an exceptionally bright future. We are proud he is part of the Robinson family.”

Early in 2022, Saboo received American Marketing Association’s (AMA) Varadarajan Award for Early Career Contributions to Marketing Strategy Research. In 2019, he was a Marketing Science Institute Young Scholar and won the AMA’s Donald R. Lehmann Award for his work with a former doctoral student. He was a finalist for the AMA’s 2018 Shelby Hunt/Harold Maynard Award, and “Poets & Quants” named him to its 2017 Top 40 Under 40 business school professors.

Those selected for the 2023 MSI Scholars Class are invited to participate in a multi-day conference retreat, where participants present research and build relationships with each other and MSI members for future collaboration.