ATLANTA-Current and former Ph.D. students in the Department of Marketing program at Georgia State University’s J. Mack Robinson College of Business recently took top honors in three competitions recognizing research excellence.
Marketing doctoral students study with V. Kumar, Regents Professor and executive director of the Center for Excellence in Brand & Customer Management, who co-authored two of the award-winning publications and served as adviser on the dissertation competition winners’ work.
S. Tamer Cavusgil Award, American Marketing Association
Doctoral student Anita Pansari and V. Kumar won the 2017 S. Tamer Cavusgil Award for the best paper published in the Journal of International Business in the prior year for their March 2016 article, “National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer.”
The award is named for Robinson faculty member, Tamer Cavusgil, director of the college’s Center for International Business Education and Research (CIBER).
Kumar also won the award in 2015.
Donald R. Lehmann Award, American Marketing Association
Sarang Sander, who graduated from Robinson’s Ph.D. program in 2015 and is now an assistant professor at Texas Christian University, along with Kumar and Robinson assistant professor Yi Zhao, won the 2017 Donald R. Lehmann Award for the best dissertation-based research paper published the prior year in the Journal of Marketing or the Journal of Marketing Research. “Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry” was published in the Journal of Marketing Research in December 2016.
This is the sixth Lehmann Award for Kumar and his students.
Mary Kay Doctoral Dissertation Competition, Academy of Marketing Science
Robinson doctoral students swept the Mary Kay Doctoral Dissertation competition. Cavusgil Award winner Pansari won the dissertation award for “A Road to Engagement,” and Ph.D. student JeeWon (Brianna) Choi won the dissertation proposal award for “Predicting Movie Box Office Success.”
This is the second consecutive year Robinson students took both awards in the Mary Kay competition. A total of eight Robinson students have won awards in the competition over the years.