Some people navigate life with quiet determination and purposefulness. They heed every detail. If they let you in on a secret, they’ve planned in advance to share it with you.
Emily Pidgeon is one of those people. She makes dotting I’s and crossing T’s appear effortless. As the creative producer for the TED (Technology, Entertainment, Design) visual team, Pidgeon is an integral part of the nonprofit’s esteemed conferences.
At any TED conference — whether the annual flagship or any of the thousands of offshoot TEDx events around the world every year — vivid screen designs flank the speakers amid a meticulously designed space.
Pidgeon and her creative team dream up every aspect of this visual environment. Pidgeon puts her fine arts degree to work every day. Just a year after graduating, she struck out for New York where she landed an internship at TED.
Four years later, Pidgeon hunts down the best illustrators and photographers, and coaches writers and editors to develop visual messaging for TED’s online stories — messages that are daring, pointed and subtle.
She moved back to Atlanta because she believes in Southern culture and moxie.
“In Atlanta, there’s a foundation of support for one another’s art that’s very powerful,” she said. “There is certain loyalty within the arts community here, and I think it’s important to be supportive rather than purely competitive.”
Photo by Ben Rollins